Singapore to prohibit sweet drink ads in battle against diabetes

Singapore to prohibit sweet drink ads in battle against diabetes

SINGAPORE– Singapore will ban advertisements of specific carbonated beverages and juices, its health ministry said on Thursday, part of a raft of measures to suppress intake of sugar in the city-state, which has a few of the world’s greatest diabetes rates.

Under the procedures, further information of which will be launched next year, high-sugar drinks will also be required to bear health warnings on labels.

Singapore’s action appears to go further than procedures in other nations such as Mexico and Britain, which restrict when advertisements for high-calorie food and beverages can be shown on television to restrict their direct exposure to children.

” We will present a marketing prohibition of item advertisements for the least healthy SSBs on all regional mass media platforms, including broadcast, print, out-of-home and online channels,” the health ministry stated in a declaration, describing sugar-sweetened drinks.

It said it would seek advice from customers, drink makers and the marketing market in coming months over the measures without offering a timeline for execution.

Singapore is also thinking about taxes on sweet drink makers and importers, and even an overall ban on the sale of some drinks, the ministry stated.

Wealthy Singapore has among the highest rates of diabetes worldwide, partially brought on by its fast-aging population and a culture of consuming out at low-cost hawker centers. (Reporting by John Geddie Modifying by Darren Schuettler)

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